One of the most rewarding aspects of participating in the global NLP training community is witnessing how our shared methodologies are applied in diverse professional contexts around the world.
During a recent visit to Orlando, USA, I had the opportunity to reconnect with my Danish colleague, Henrik Wenøe—a fellow NLP Master Trainer certified by the Society of NLP—who has dedicated his work to the thoughtful integration of NLP in leadership development and professional sales.
Henrik is the founder of Acuity World, a Denmark-based training institute that focuses on supporting individuals and organizations in developing their capacity for Personal Leadership and Personal Selling. His aim is not merely to teach NLP techniques, but to make these tools truly applicable in the everyday realities of modern business—particularly in B2B contexts where long-term relationships, adaptability, and authentic communication are essential.
Henrik’s work is shaped by more than 20 years of experience collaborating with leaders, sales teams, and professionals across Europe, USA, Asia, and Oceania. His ability to adapt NLP to the specific demands of leadership and sales environments has earned him recognition as a pragmatic and thoughtful practitioner.
At Acuity World, NLP is not treated as a theoretical framework but as a practical resource that supports individuals in achieving clarity, connection, and influence. Whether the task is leading through change, building strong customer relationships, or enhancing team engagement, Henrik’s models and methods are grounded in real-world needs.
Central to his approach is the distinction between managing performance and leading people. His Personal Leadership Program -PLP, focuses on enabling leaders to take ownership of their roles, encouraging reflection, prioritization, and self-leadership. Similarly, the Personal Selling Program – PSP, helps sales professionals move beyond short-term transactions and develop long-term value-based customer relationships, guided by mutual trust and shared goals.
A Different Starting Point – The Value of Beginning with What Works
One of the most striking aspects of Henrik’s methodology is his choice to begin every professional engagement from a positive and resource-oriented perspective. Rather than identifying problems as a starting point, he consistently begins with questions such as:
“What is already working?”
“What are you good at?”
“What has led to your success so far?”
This is not simply an optimistic outlook – it is a deliberate strategy. By building on what is already effective, Henrik establishes a solid foundation for further growth. His approach fosters autonomy, resilience, and a constructive mindset, which are particularly important in high-responsibility roles such as leadership and sales. This focus on strength-based development is one of the reasons many professionals experience Acuity World’s programs as both energizing and sustainable in their long-term impact.
Publications and Perspectives
In addition to his work as a trainer and facilitator, Henrik has co-authored a number of books that explore the practical use of NLP in personal and professional development. These include:
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Do What You Do Best Vol 1 & 2 – A guide to aligning personal strengths with professional roles.
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Mental Fitness for Warriors – Tools and insights for developing mental resilience.
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The Positive Activist – A call for values-based leadership and meaningful engagement with customers.
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Satisfaction Selling – An alternative to traditional sales models, focusing on alignment with customer aspirations.
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Smoking With Joe – A Business novel on transformational change from working with Stretch Selling to working with Satisfaction Selling.
Each of these works contributes to the broader conversation on how NLP can be used as a foundation for personal performance and professional effectiveness.
For those interested in working with Henrik or learning more about Acuity World, opportunities include open programs, tailored in-house training, and international partnerships. The institute is located just north of Copenhagen, but Henrik’s work extends globally through online learning and strategic collaborations.
As a fellow NLP Master Trainer, I value Henrik’s ability to bring depth, structure, and human insight to every engagement. His contributions to NLP in business continue to inspire practitioners and professionals alike.
For further information, visit acuityworld.com, or explore the possibility of connecting directly through a discovery conversation.
We here at Mind Tools, highly recommend Acuity World as it is our trusted and valued partner in the EU and EMEA region.
The shared values of Acuity World and Mind Tools
Both Acuity World and Mind Tools greatly share values and beliefs how proper training and education are to be conducted. Not only both companies share these values and beliefs, both companies are the only licensed NLP Master Trainers for Business in the world by the Society of NLP and Dr. Richard Bandler, co-creator of Neuro-Linguistic Programming. Working with both or either of these companies assures you of quality, results and success.
About Niels Ammerlaan
Niels is a business professional with an impressive background and a wealth of experience. As a Certified Licensed Master Trainer of Neuro-Linguistic Programming by the Society of NLP and Dr. Richard Bandler, Niels brings a deep understanding of how language and behavior can influence personal and professional development.
With over 30 years of experience in the fields of Information Technology and Business, Niels has honed a unique skill set that bridges technical expertise with strategic business insights. His extensive career has equipped him with the tools to navigate complex challenges and implement effective solutions.
Currently, Niels serves as the Managing Partner at Mind Tools, where he leverages his vast experience to help individuals and organizations achieve their full potential. Under his leadership, Mind Tools offers innovative training programs and consulting services designed to enhance performance, foster growth, and drive success in Southeast Asia and beyond.
Niels’ commitment to excellence and passion for empowering others make him a valuable asset to the Mind Tools team and a trusted advisor to clients seeking to improve their skills and achieve their goals.
- Mind Tools Co., Ltd.
- Acuity World – Applying NLP in Leadership, Sales and Business in Denmark
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